County Government Told to Promote Digital Marketing of Agricultural Produce

The County assembly of Uasin Gishu has passed a motion urging the County government of Uasin Gishu to open and operationalize a digital platform that will be used to promote and advertise agricultural produce on both local and international markets.

The motion which was moved by Daniel Sanga MCA Moi’s Bridge Ward seeks to bring the various agricultural products produced in Uasin Gishu County into the national and global market.

“This county must leverage the use of ICT in all its operations including marketing of its agricultural produce.” Sanga said.

Sanga observed that lack of readily available markets for farmers has occasioned much financial and economic suffering leading to the rise in poverty levels in many households within the county.

He pointed out that according to the Uasin Gishu County Integrated Development Plan (CIDP) 2013-2015), the county committed itself to grow a knowledge based economy inline with Kenya’s vision 2030.

While seconding the motion, nominated MCA Rehema Korir said that the world was moving forward in the digital realm and that Uasin Gishu County should not be left behind. She said the farmers will have even more motivation to continue wth their trade as their products will have a ready market.

Rehema observed that most of the neighboring counties have a food shortage and yet Uasin Gishu is leaving its farmers to suffer for lack of market for their produce.

In his contribution to the motion the House Chairman for Agriculture Nicholas Chelule MCA Ainabkoi/Olale regretted that most of the farm produce gets spoilt and goes at waste because of not embracing the new ways of marketing. He suggested the process of establishing a digital platform to market agricultural products from the county to be hastened as the county looks forward to more production with the setting up of the fertilizer factory.

Nominated MCA Anne Jemutai said that online negotiation for produce prices will bring highest prices for the commodities. Jemutai added that the platform will also engage the youth by providing employment and making them be useful online.

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